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  • Advertisers see profit in Hispanic custom publishing

    • Best Buy’s advice to publishers
    • Digital: What you need to know about Hispanic online media buying
    • For mobile phone content providers the sky is the limit
    • Editors share best practices about how best to connect with Hispanic readers

    DIRECTOS (DIRECT MARKETING)

    • Hispanic newspaper publishers expand into direct mail products
    • Offer Analysis: People en Español direct mails soft subscription offer
    • Focus on: Hispanic e-mail marketing vs. direct mail
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