A group of organizations led by Magazine Publishers of America are sponsoring a new Hispanic readership study. 5,000 Hispanic readers will be interviewed nationwide. “We have at least 9 companies involved and Synovate is the vendor. We'll have 5 city road show promoting to agencies”, Chuck McCullagh, Senior Vice President, Membership Services, tells Portada®. Organizations spronsoring the project include MPA, People en Español, National Hispanic Press Foundation, Meredith Hispanic Ventures, Selecciones, Latina, AARP Segunda Junventud, Editorial Televisa and Muevelo.
Nine companies sponsor the project. Vendor (research company) has been selected.
Five city road show will promote findings to agencies.
Five city road show will promote findings to agencies.
Content
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.