Meredith to Publish Diabetic Living for Hispanic Market
Meredith Corporation will introduce a Spanish version of Diabetic Living, an English-language magazine offering health and lifestyle information, into the Hispanic market. The publishing house announced a licensing agreement with Globus Comunicación, a Spanish magazine publisher based in Madrid (Spain). Globus will publish a Spanish-language version of Diabetic Living. A part of the new magazine's circulation will be distributed in the U.S., Patrick Taylor, Meredith Executive Director Publishing Group's Communications, tells Portada®. The new Spanish-language publication will take content from Diabetic Living (circ. 350,000, quarterly) - a mix of recipes and information on exercise and general health - and make it culturally relevant to Spaniards and U.S. Hispanics. Taylor added that the launch date and the name of the new publication has not been determined yet.
Hispanics have a high rate of diabetes (approximately twice as high as the general U.S. population). The only publication in the market exclusively targeting Hispanics is Diabetes Forecast en español (published by American Diabetes Association, quarterly, circ. 100,000). Diabetes Forecast en español is direct mailed to Hispanic members of the American Diabetes Association.
Books in Spanish
According to the licensing agreement it entered with Meredith, Spain's Globus Comunicación will also publish Spanish versions of books based on the Better Homes and Gardens Big Book of Home How-To. These materials will also be available for Meredith to share with U.S.-based Hispanic readers.
Globus Comunicación was established in 1990. It belongs to Sweden's Bonnier Publishing Group. Bonnier has a staff of more than 11,000 employees in Sweden, Denmark, Finland and Norway, as well as in other former USSR republics, Germany, France and Spain, it publishes general and economic newspapers, magazines and books. It also produces material for television, opera and radio stations and provides a financial information service.
Globus Comunicación publishes home-decoration magazines (Diseño Interior, Casa & Campo, Propiedades, Brico, Mi Jardín, Plantas en Casa, 20 Casas), health and beauty magazines, (Vive, Psicología, Cuerpo de Mujer, Prevenir, Embarazo Sano, Pelo New Look, Cocina Ligera, Guía del Saber Vivir, Yoga Journal), and hobby related publications (On Off, Edge).
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