Content: Sprint Launches Audio and Video Service Targeting Hispanic Mobile Phone Users

Sprint announced the availability of Sprint TV En Vivo, a live Spanish-language video and audio service for mobile phones in the U.S. The high-speed service is available on select handsets equipped for the Sprint Power Vision(SM) network and offers a mix of Spanish- and English-language channels delivering breaking news, sports, entertainment, music videos, weather and other live programming that is specifically designed for the Hispanic community. Additionally, for select multimedia handsets on the Sprint Vision(SM) network, the same content is available in a Java(R) version branded MobiTV en Español. MobiTV, Inc., a global leader in television and digital radio services for mobile devices, assembled the channel line-up and designed much of the technology for both versions.

The growing list of channels on Sprint TV En Vivo includes: Discovery en Español, ESPN Deportes, The History Channel en espanol(TM), Sorpresa!, Video Rola, AccuWeather.com, Barrio 305, Comedy Time Latino, ABC News Now, Fashion TV, MAXX Deportes, ShortsTV Corto, V40 Caliente!, El Mic Hip Hop, SHIFT Alternativo and CHAOS Extremo. The service is available for $9.99 per month, as is the Java-version MobiTV en Español.

Sprint TV En Vivo joins an already extensive selection of content for the Hispanic community that is offered by Sprint. For example, the Sprint Music Store(SM), which allows over-the-air full-song downloads, offers more than 15,000 Latin-related songs. Other Latin content available through Sprint includes:
-- More than 800 Latin ringers covering at least 12 genres within the Latin category, including Salsa, Reggaeton, Bachata and Tejano,
-- More than 200 Latin screensavers,
-- A bilingual chat product called Latin Lounge,
-- News and weather services such as Noticias al Dia (daily news alerts) and Clima Weathernews,
-- Univision Movil, which provides video clips that are updated regularly for the latest news, sports and entertainment,
-- And mobile e-cards via Univision Tarjetas and Greetings123 en Español.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?