Advertising Campaigns/University of Arkansas

The University of Arkansas will invest U.S $300,000 on an advertising campaign aimed at increasing the number of black and Hispanic students on the Fayetteville campus.

The university says Little Rock-based firm Advantage Communications will handle the statewide media campaign, which is expected to involve radio, television and print ads.

Hispanics made up 2.1 percent of the student body at Fayetteville. Statewide, the Census says Hispanics make up 4.4 percent of the Arkansas population.

Booming Hispanic newspaper scene
Hispanic print media advertising vehicles available in Arkansas include La Prensa a Spanish-language weekly (circ. 41,000) published by Springdale, Arkansas, daily newspaper The Morning News.

The Arkansas-Democrat Gazette last spring launched the free Spanish-language weekly Noticias Libres.

The Arkansas-Democrat Gazette is published by Wehco Media out of Little Rock. Wheco Media is a family-operated company that also owns several Arkansas community papers as well as the Chattanooga Times Free Press in Tennessee.

Hola Arkansas
, a bilingual biweekly newspaper (Hispanic Media & Publishing & Co, circ. 15,00) published out of Little Rock and La Prensa del Noroeste de Arkansas (Ft. Smith) are other Arkansas Hispanic newspaper.

According to a recent U.S. census, Arkansas has the nation's fastest growing Hispanic population, with an estimated 50,000 Hispanics living in the northwest part of the state.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.