MATT.org, a new website called Mexicans & Americans Thinking Together, will spend $3.5 million of its seed money on TV, print, radio, Internet and billboard ads through July 4. Thirty billboards will appear on San Antonio's major thoroughfares today, and viewers of Univision's "Noticiero" and CNN's "Lou Dobbs Tonight" will see spots that use stories of people on both sides of the border. The campaign will focus on three major markets: San Antonio; San Jose, Calif.; and Chicago. MATT.org's goal, however, is to connect users in the two countries.
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