Latina Magazine (Latina Media Ventures, circ. 400,000, bilingual) recently agreed to produce three custom publications for Unilever. The publications will be bilingual and will provide an editorial environment for Unilever's beauty brands.
Additionally, General Mills is currently evaluating offers from different publishers to produce custom publications targeting the Hispanic market. Martha Stewart is also intending to produce custom publications targeting Hispanics.
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
Technology and Media Industry Veterans Create Platform of Hyper-Engaged Consumers from America’s Fastest-Growing Demographic
