Advertising Campaigns: Verizon Wireless Launches Outreach Campaign in NYC

Verizon Wireless will be rolling out a new multi-platform campaign this month that will feature ordinary Latinos giving testimonials on why they prefer Verizon as their provider for mobile communications.

The campaign is running under the title “Confiable” or “Reliable” and will include print, television, radio, and direct marketing components. The company is featuring New York Latinos of varied ethnicities such as Puerto Ricans, Dominicans, Mexicans, Columbians, and Ecuadoreans, in order to appeal to as many different Latino groups as possible.

Charles Hand, President of Verizon Wireless' New York Metro Region commented recently that more than 35% of New York Metro Area employees hired last year speak both English and Spanish, and that the company's focus on Hispanics has led to a six-fold increase in its Hispanic customer base since 2003.

Trackback from your site.

Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.