Do Advertisers Prefer Weekend Newspapers?

La Voz Fin de Semana, a publication launched in October 2005 by Ashland Publishing, LLC, owner of La Voz, a weekly Spanish language publication in Arizona, has been successful in attracting advertisers. “Advertisers seem to like weekend publications,” sources at La Voz tell Portada®. La Voz recently obtained the Target and Best Buy accounts.

Ashland Publishing, LLC, owned by Gannett and publisher of La Voz, a weekly Spanish language publication in Arizona, announced the launch on November 12 of La Voz Fin de Semana, a new weekend home-delivered edition.

Each Saturday, La Voz Fin de Semana is delivered to 60,000 homes in the Phoenix metro area with a combined 85% Hispanic household penetration. After deciding to publish a weekend edition La Voz now publishes twice a week. La Voz, which also publishes the weekly La Voz de Tucson, has a combined distribution of 135,000 copies and is audited by VAC (Verified Audit Circulation).

La Voz Fin de Semana, features news and information on shopping, leisure, social life, entertainment, movies, sports, local events and activities, home buying tips, interior decorating ideas, church events and obituaries.


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