Advertising Campaigns: USTA
The United States Tennis Association is starting a campaign targeting Hispanics this year. Print media buying has an important role in USTA's advertising strategy. It will advertise in ESPN Deportes and Sports Illustrated Latino.
Miami-based Abece is USTA's Hispanic advertising agency. Abece also recently won the accounts of Advance America, a salary cash-advance service, and Firehouse Sub, a fast food retailer.
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