Advertising Campaigns: McDonald’s
Rick Marroquin, Director of Marketing – US Hispanic, McDonald's Corporation, recently told Portada® that his company will increasingly use the Internet to target Hispanics. Websites the company will use to target Hispanic consumers include Univision.com, Starmedia.com, Batanga.com and Todobebe.com. He added that more print advertising will go to newspapers targeting bilingual Hispanics consumers. Burrell and Rivero Messianu are McDonald's Hispanic advertising agencies.
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