The Week in Review [4-A]

Holyoke Community College in Western Massachusetts has enlisted the services of full-service Hispanic marketing and communications agency Bauza & Associates to head-up its first outreach campaign to the area's growing Hispanic community.

The South Florida non-profit organization Amigos for Kids has launched a print, television, and radio campaign in conjunction with the Advertising Federation of Greater Miami to bring attention to child abuse prevention.

This week the 21st annual National Association of Hispanic Publications (NAHP) Convention was held in Las Vegas, NV. The convention included keynote speeches by industry leaders including Gary Meo, Gilbert Davila, Frank Gómez, and Javier Ismodes, among others.

Wal-Mart and the NAHP have partnered to enroll 150 new member publications from across the U.S. in what they are calling a "membership expansion and professional development initiative.”


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Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.