The Week in Review [3-A]


  • Rumbo newspapers has announced a refocused strategy to grow its network of Texas Spanish-language newspapers consisting of free street distribution, home delivery, and increased circulation.

 

  • Tu Ciudad Magazine Debuts Spring Fashion Issue.
  • As of March 2006 El Especial and El Especialito Newspapers will launch El Especialito Union Newspaper reaching the Elizabeth, Union, Rahway, Roselle and Roselle Park areas of Union County, New Jersey.
  • The Herald will launch a new Spanish language weekly newspaper La Raza del Noroeste (The People of the Northwest) and will begin publication on April 21st with an initial run of 20,000 copies.
  • Dodge prepares launch of 2007 Dodge “Caliber,” with Hispanic tagline: “Peso Ligero, Mucho
    Caracter” (Lightweight, Lots of Character).

  • El Puerto de Liverpool, owner of high-end department stores in Mexico, has hired three agencies to handle the promotions, public relations and Web site chores for the rollout of its new mail-order service targeting Mexican Americans.

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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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