The Week in Review


  • The Association of Hispanic Advertising Agencies reports that about a third of the top 250 national advertisers are not among the top 250 Hispanic advertisers.
  • Clear Channel launches Spanish-language radio station in Louisville, Kentucky. WLPP will be known as La Preciosa ("precious"), a Clear Channel Radio concept that has been in the works since September 2004. It's already been introduced in more than a dozen other cities, including San Francisco, San Diego, Las Vegas and Sioux City, Iowa.
  • Rumbo Closes in Austin, Texas. The newspaper, which has separate editions in four regions of Texas, printed its last regular edition in Austin on Friday and might publish a farewell edition Monday, March 20.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.