Mexico's Grupo Editorial Armonia plans to introduce some of its magazines in the U.S. Hispanic market. Javier Iglesias, VP of Sales at Armonia tells Portada® that he plans to introduce U.S. versions of its Mexican magazines Barney, Barbie and Cartoon Networks. “For now it's just a project”, he notes.
In Mexico, Armonia has been publishing a custom magazine for Walmart Mexico for the last 12 years. In the U.S. Walmart publishes Viviendo a 1 million circ. quarterly magazine targeting the U.S. Hispanic market.