Mexico’s Grupo Editorial Armonia to Enter U.S. Magazine Market
Mexico's Grupo Editorial Armonia plans to introduce some of its magazines in the U.S. Hispanic market. Javier Iglesias, VP of Sales at Armonia tells Portada® that he plans to introduce U.S. versions of its Mexican magazines Barney, Barbie and Cartoon Networks. “For now it's just a project”, he notes.
In Mexico, Armonia has been publishing a custom magazine for Walmart Mexico for the last 12 years. In the U.S. Walmart publishes Viviendo a 1 million circ. quarterly magazine targeting the U.S. Hispanic market.
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