Latin-Pak: Taking it to the Streets with Doorhanger and FSI Programs
“Right now, business is better than ever,” says President/CEO of Latin-Pak Vincent Andaloro. Now in its tenth year, Latin-Pak seems to have established itself quite successfully as an effective vehicle for delivering marketing content to Hispanic consumers.
Latin-Pak boasts an impressive line-up of clients, including Sears, Nestle, Adidas, Krispy Kreme, HBO Latino, among others. It offers a variety of different services such as FSI programs, direct mail and database programs.
“I have to say that in recent years we've seen real growth in solo mail and FSI's, about 10-15% annually. The problem with shared mail is that your message becomes convoluted, and thereby has less traction,” notes Andaloro.
Latin-Pak also offers door-hanger programs where clients can choose either a die-cut doorhanger or a delivery polybag. Other options include creative design services, printing services, and translation services.
“The FSI and doorhanger programs are also quite effective in targeting the 40% of Hispanics who are not banked in databases, and are therefore unreachable through direct mail. As such, we've seen increased interest in these vehicles to capture this market segment,” says Andaloro.
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