Llewellyn Book Publishers Look to Hispanic Market for Growth

Llewellyn Book Publishers, a company devoted to mind, body, and spirit titles, is continuing to expand its market-reach to appeal to Hispanic audiences. The company, founded in 1901 in St. Paul, MN, publishes titles both in English and in Spanish, and promotes these titles through print and online media. The company began publishing Hispanic titles in 1995 and they currently account for 5.4% of total sales.

Llewellyn has a bi-monthly consumer magazine – New Worlds – that goes out to 43,000 consumers and is distributed free at 200 bookstores. “We also reach the trade with catalog mailings, bi-monthly e-newsletters and ads in “Criticas” supplements that appear in Library Journal,” says Jerry Rogers, Llewellyn's marketing manager.

The company coordinates catalog-mailings to bookstores using in-house lists and also by periodically purchasing lists of stores that have Spanish-language sections.

In addition to its regular website (http://www.llewellyn.com) the company also has a Spanish-language version of the site (http://www.llewellynespanol.com) where they promote their Hispanic titles.

“Right now our two dream books – Diccionario de los Suenos by Mario Jimenez-Castillo and Suenos, by Migene Gonzalez-Wippler are doing well,” says Rogers.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.