Issue 20. Q1 2006
Hispanic media bet on events to drive revenues. Newspaper websites offer advertisers unique advantages. Vida en el Valle just got bigger. New print ad campaigns.
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Hispanic media bet on events to drive revenues. Newspaper websites offer advertisers unique advantages. Vida en el Valle just got bigger. New print ad campaigns.
When you consider the sheer number of Latinos living in the United States, and the fact that people are intrinsically interested in knowing about what is happening where they come from and may have family, what you end up with is a wealth of demand for La
Teen mags reflect multicultural youth market
With an average annual household income of $57,038, San Diego is considered one of the most affluent of all the major Hispanic markets in the U.S.A. And it is definitely growing: Hispanics only comprise one third of the population but account for half of
Offer Analysis: Liberty uses National Shared mail and local solo mail Programs
Milestone Spanish Speaking Health Network
Liberty Tax Service, based in Virginia Beach, Virginia, is the third largest tax preparation company in North America, with 1,100 offices in the U.S. and Canada.
Marketers spent an estimated $166 billion on event marketing in 2004, up
Hispanic buyers from Nederlander Organization
As retailers increasingly reach out to Hispanics via newspaper advertising, direct marketing and the Internet, demand for research on how best to reach the coveted Hispanic consumer continues to grow. Portada® talked to three experts on direct marketing t
Ethnic buyers from Telecharge
Premier Esclusives – DRTV Mail – Order buyers Mexico
CDSXPRESS HIispanic new movers
Advertising on general market newspaper websites increased 26.7 percent in the third quarter of 2005, and accounted for $2 billion, or 4 percent, of total newspaper ad revenues. In 2006, this number is expected to reach $2.5 billion, or nearly 5 percent o
Spanish-language online paid search advertising is still in an embryonic state, although online giants (AOL, Google, Yahoo etc.) are jumping into this promising market.
Spanish-language websites are springing up at an increasing rate. MotionPoint, one of a handful of IT solutions firms competing to help companies create Hispanic or
Jeans for Hispanic teens: Anatomy of a launch
When you consider the sheer number of Latinos living in the United States, and the fact that people are intrinsically interested in knowing about what is happening where they come from and may have family, what you end up with is a wealth of demand for La
Editorial emphasis is placed on news pertinent to the tri-state area's Mexican community
New print ad campaigns