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March 1, 2006

Issue 20. Q1 2006

Hispanic media bet on events to drive revenues. Newspaper websites offer advertisers unique advantages. Vida en el Valle just got bigger. New print ad campaigns.

San Diego’s Hispanic media cater to readers and businesses

With an average annual household income of $57,038, San Diego is considered one of the most affluent of all the major Hispanic markets in the U.S.A. And it is definitely growing: Hispanics only comprise one third of the population but account for half of

Experts share advice on how to drive traffic to retailers

As retailers increasingly reach out to Hispanics via newspaper advertising, direct marketing and the Internet, demand for research on how best to reach the coveted Hispanic consumer continues to grow. Portada® talked to three experts on direct marketing t

Newspaper websites offer advertisers unique advantages

Advertising on general market newspaper websites increased 26.7 percent in the third quarter of 2005, and accounted for $2 billion, or 4 percent, of total newspaper ad revenues. In 2006, this number is expected to reach $2.5 billion, or nearly 5 percent o

Year 4, Nr. 20



  • New print ad campaigns


  • Marketing to Teens: Anatomy of a product launch


  • Ad-tracking: Teen magazines


  • Market profile: San Diego


  • Content: Hispanic audiences want news from home

     DIRECTOS (DIRECT MARKETING)


  • Marketers search for keywords that will make Hispanics “click”


  • Experts share advice on how to drive traffic to retailers


  • Offer Analysis: Liberty Tax Services uses national shared mail and local solo mail programs