March 1, 2006


Issue 20. Q1 2006

Hispanic media bet on events to drive revenues. Newspaper websites offer advertisers unique advantages. Vida en el Valle just got bigger. New print ad campaigns.

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Year 4, Nr. 20

  • New print ad campaigns

  • Marketing to Teens: Anatomy of a product launch

  • Ad-tracking: Teen magazines

  • Market profile: San Diego

  • Content: Hispanic audiences want news from home


  • Marketers search for keywords that will make Hispanics “click”

  • Experts share advice on how to drive traffic to retailers

  • Offer Analysis: Liberty Tax Services uses national shared mail and local solo mail programs

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