Issue 20. Q1 2006
03/01/2006
Hispanic media bet on events to drive revenues. Newspaper websites offer advertisers unique advantages. Vida en el Valle just got bigger. New print ad campaigns.
March 1, 2006
De Donde Crece la Palma: Hispanic audiences want news from home [2-A]
03/01/2006
When you consider the sheer number of Latinos living in the United States, and the fact that people are intrinsically interested in knowing about what is happening where they come from and may have family, what you end up with is a wealth of demand for La
Teen mags reflect multicultural youth market
03/01/2006
Teen mags reflect multicultural youth market
San Diego’s Hispanic media cater to readers and businesses
03/01/2006
With an average annual household income of $57,038, San Diego is considered one of the most affluent of all the major Hispanic markets in the U.S.A. And it is definitely growing: Hispanics only comprise one third of the population but account for half of
Offer Analysis: Liberty uses National Shared mail and local solo mail Programs
03/01/2006
Offer Analysis: Liberty uses National Shared mail and local solo mail Programs
Liberty Tax Service finds key to success with foreign born Hispanics
03/01/2006
Liberty Tax Service, based in Virginia Beach, Virginia, is the third largest tax preparation company in North America, with 1,100 offices in the U.S. and Canada.
Hispanic media bet on events to drive revenues
03/01/2006
Marketers spent an estimated $166 billion on event marketing in 2004, up
Hispanic buyers from Nederlander Organization
03/01/2006
Hispanic buyers from Nederlander Organization
Experts share advice on how to drive traffic to retailers
03/01/2006
As retailers increasingly reach out to Hispanics via newspaper advertising, direct marketing and the Internet, demand for research on how best to reach the coveted Hispanic consumer continues to grow. Portada® talked to three experts on direct marketing t
Premier Esclusives – DRTV Mail – Order buyers Mexico
03/01/2006
Premier Esclusives – DRTV Mail – Order buyers Mexico
Newspaper websites offer advertisers unique advantages
03/01/2006
Advertising on general market newspaper websites increased 26.7 percent in the third quarter of 2005, and accounted for $2 billion, or 4 percent, of total newspaper ad revenues. In 2006, this number is expected to reach $2.5 billion, or nearly 5 percent o
Marketers search for keywords that will make Hispanics “click”
03/01/2006
Spanish-language online paid search advertising is still in an embryonic state, although online giants (AOL, Google, Yahoo etc.) are jumping into this promising market.
S&P 1000 companies rush to launch Spanish-language websites
03/01/2006
Spanish-language websites are springing up at an increasing rate. MotionPoint, one of a handful of IT solutions firms competing to help companies create Hispanic or
Jeans for Hispanic teens: Anatomy of a launch
03/01/2006
Jeans for Hispanic teens: Anatomy of a launch
De Donde Crece la Palma: Hispanic audiences want news from home
03/01/2006
When you consider the sheer number of Latinos living in the United States, and the fact that people are intrinsically interested in knowing about what is happening where they come from and may have family, what you end up with is a wealth of demand for La
Diario de Mexico bets on Mexican community news
03/01/2006
Editorial emphasis is placed on news pertinent to the tri-state area's Mexican community
Year 4, Nr. 20
03/01/2006
New print ad campaigns
Marketing to Teens: Anatomy of a product launch
Ad-tracking: Teen magazines
Market profile: San Diego
Content: Hispanic audiences want news from home
DIRECTOS (DIRECT MARKETING)
DIRECTOS (DIRECT MARKETING)
Marketers search for keywords that will make Hispanics “click”
Experts share advice on how to drive traffic to retailers
Offer Analysis: Liberty Tax Services uses national shared mail and local solo mail programs