Newspaper Launches

El Vecino, a monthly free bilingual newspaper started publication in St. Cloud, Minnesota last December. The newspaper is published by Renan Cruz and his wife Shoshana. El Vecino (“The Neighbor”) advertisers are mostly business owners. Minnesota is home to nearly 200,000 people. El Vecino should have plenty of advertisers willing to pay to reach that growing demographic.

In January, El Tiempo Latino, a free weekly bilingual Spanish/English was launched by Gabriel Pilonieta Blanco. It has a circulation of 5,000 in Delaware and Elkton, Maryland, and Pilonieta hopes it will reach 15,000. With Delaware's Hispanic population growing, Pilonieta is optimistic. The newspaper is distributed at grocery stores and community centers catering to Hispanics. The Hispanic population in the state has more than doubled since 1990 from 15,820, or 2.4 percent, to about 37,277, or nearly 5 percent, in 2000, according to the U.S. Census. At least four Hispanic newspapers circulate in Delaware: El Sol, a weekly based out of Philadelphia circulated in New Castle County; Hoy en Delaware, a monthly based in Dover, circulated statewide; Celebraciones, a monthly publication by The News Journal circulated statewide; and Unidad Latina, a bimonthly newspaper based in Oxford, Pa., that is circulated in New Castle County.


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