Newspaper Launches

El Vecino, a monthly free bilingual newspaper started publication in St. Cloud, Minnesota last December. The newspaper is published by Renan Cruz and his wife Shoshana. El Vecino (“The Neighbor”) advertisers are mostly business owners. Minnesota is home to nearly 200,000 people. El Vecino should have plenty of advertisers willing to pay to reach that growing demographic.

In January, El Tiempo Latino, a free weekly bilingual Spanish/English was launched by Gabriel Pilonieta Blanco. It has a circulation of 5,000 in Delaware and Elkton, Maryland, and Pilonieta hopes it will reach 15,000. With Delaware's Hispanic population growing, Pilonieta is optimistic. The newspaper is distributed at grocery stores and community centers catering to Hispanics. The Hispanic population in the state has more than doubled since 1990 from 15,820, or 2.4 percent, to about 37,277, or nearly 5 percent, in 2000, according to the U.S. Census. At least four Hispanic newspapers circulate in Delaware: El Sol, a weekly based out of Philadelphia circulated in New Castle County; Hoy en Delaware, a monthly based in Dover, circulated statewide; Celebraciones, a monthly publication by The News Journal circulated statewide; and Unidad Latina, a bimonthly newspaper based in Oxford, Pa., that is circulated in New Castle County.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.