Babytobee to Launch Diasdebebe.com

CGI Holding Corp. d/b/a Think Partnership Inc. (a public company) recently acquired Morex Marketing Group. Morex Marketing Group has three divisions Catamount Group, Babytobee and Hispanos Unidos.

Tina MacNicholl, COO of Morex Marketingand President of Catamount Group tells Portada® that the Hispanic market is one of Morex Marketing Group's main initiatives. The group recently founded Hispanos Unidos to provide turn-key solutions through multi-channel marketing solutions. “We will be executing direct response campaigns through off-line and online media channels,” says Paco Sinta, who heads Hispanos Unidos out of his Miami office. Hispanos Unidos will advise clients interested in direct marketing to Hispanics on issues such as list recommendation/brokerage, online lead generation, promotions, as well as to how maximize response with combinations of direct mail and online offering.

Diasdebebe.com

Babytobee.com, another Morex Marketing unit, and a portal for pre-natal and post-natal free offers for mothers will launch a Spanish-language website (Diasdebebe.com). Its main objective is to build a database of expectant Hispanic mothers through self reported information (online lead generation), says Sinta. The database will be managed by Catamount Group, a full-service direct response agency founded in 1998 that is now a unit of Morex Marketing, to generate additional revenue through list management. DiasdeBebe.com will also market online to expectant parents and offering sponsorship programs to advertisers (e.g. Gerber and Fisher-Price).


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.