February 21, 2006
Babytobee to Launch Diasdebebe.com
Think Partnership, formerly known as CGI Holding, recently acquired Morex Marketing Group, a group that includes Hispanic direct marketing agency Hispanos Unidos. Another Morex Marketing unit, Babytobee.com, will develop a new Diasdebebe.com website.
Direct Mail Campaigns: Home Depot
Initiative to attract Hispanics to pre-approved credit card.
Digital Media: Content for Mobile Phones [2-A]
Batanga partnered last week with Barrio Mobile, a Latino mobile content destination owned by Lagardere. The move underlines the increasing importance of creating mobile content for Spanish-speaking audiences.
Digital Media: Content for Mobile Phones
Batanga partnered last week with Barrio Mobile, a Latino mobile content destination owned by Lagardere. The move underlines the increasing importance of creating mobile content for Spanish-speaking audiences.
Movie Advertisers Increasingly Targeting Hispanics Online
With a rapidly increasing number of Hispanics accessing the internet, movie advertisers have decided to meet them there to get the word out about upcoming releases.
New York Daily News Increases Circulation of Hora Hispana to 250,000
Advertisers interested in the expanded product include Pathmark, Key Foods and Cibao Meats.