Changing Places [28-A]
Juan Manuel Cortés, Delia López and Carlos Munguia.
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Juan Manuel Cortés, Delia López and Carlos Munguia.
Juan Manuel Cortés, Delia López and Carlos Munguia.
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Think Partnership, formerly known as CGI Holding, recently acquired Morex Marketing Group, a group that includes Hispanic direct marketing agency Hispanos Unidos. Another Morex Marketing unit, Babytobee.com, will develop a new Diasdebebe.com website.
Initiative to attract Hispanics to pre-approved credit card.
Batanga partnered last week with Barrio Mobile, a Latino mobile content destination owned by Lagardere. The move underlines the increasing importance of creating mobile content for Spanish-speaking audiences.
Batanga partnered last week with Barrio Mobile, a Latino mobile content destination owned by Lagardere. The move underlines the increasing importance of creating mobile content for Spanish-speaking audiences.
With a rapidly increasing number of Hispanics accessing the internet, movie advertisers have decided to meet them there to get the word out about upcoming releases.
Advertisers interested in the expanded product include Pathmark, Key Foods and Cibao Meats.