Domino’s Chooses LatinWorks and Lopez Negrete

Domino's, the pizza mega-chain, has selected two agencies, LatinWorks and Lopez Negrete, to assist in expanding the company's reach to the growing U.S. Hispanic market. After a three month search and review of 13 agencies, Domino's found its fit with both agencies. The new relationship will bring fresh talent and faces to Domino's Hispanic marketing plans.

Each agency will take a vital role in helping Domino's build a strong relationship with the Hispanic community. LatinWorks will be handling creative duties for targeting the market, beginning by creating a new Spanish-language campaign for Domino's in mid-February.

Lopez Negrete will contribute their knowledge and expertise of the rapidly changing Hispanic media environment by leading the charge in enhancing Domino's Hispanic media plans and investments.

Trackback from your site.

Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.