New Full Service Interactive Group Focused on the U.S. Hispanic Market

Mindshare Interactive Campaigns announced the launch of Redes (networks in Spanish), a full-service interactive group focused on the U.S. Hispanic market.

Mindshare buys media targeting Hispanics for several Fortune 500 companies including Sears, IBM, Amex and Unilever.

Redes is spearheaded by Oscar Padilla, formerly of Blackboard Inc., Hitachi Consulting and Bixler Inc. The agency is based in Washington, D.C., with offices in Austin, Boston, Los Angeles and Raleigh, N.C., "Mindshare was considering forming this division since last year ... and it came from a strong interest among existing Mindshare's clients," Padilla says.
CM8ShowAd("Middle");
Redes, which currently employs five people in Washington D.C., "has gained significant client interest," says Padilla, but is not yet working on any specific project.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?