Advertising Campaigns: L’Oreal

Maybelline and Garnier, two of cosmetic giant's L'Oreal main brands, are increasing their Hispanic advertising allocation this year, Stephanie Rinaldi, VP, Multiethnic Mktg, Maybelline NY recently told Portada®.

The increased spending will be used for Hispanic TV, print (mostly magazines) and Spanish-language in-store signage. Universal McCann is L'Oreal's advertising agency.

During the first half of 2005 L'Oreal was the second largest FSI advertiser in Spanish-language newspapers after Colgate Palmolive, according to figures released by Marx Promotion Intelligence/TNS Media Intelligence.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.