Changing Places [27-A]
Diana Backlund, Rafael Carranza.
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Diana Backlund, Rafael Carranza.
New Spanish-language Websites
Mindshare announced the launch of a new interactive agency focused on the U.S. Hispanic market.
Diana Backlund, Rafael Carranza.
The Denver Post, National Gypsum, Verizon Online.
Maybelline and Garnier are increasing the Hispanic advertising allocation in 2006.
Maybelline and Garnier are increasing their Hispanic advertising allocation in 2006.
ROI of FSI investments is low. P&G’s Hispanic custom publication discontinued publication nine months ago.
Sears’ custom publication, Nuestra Gente (monthly, circ. 865,000, Spanish) has ceased distribution, raising questions over the magazine’s fate.