February 6, 2006
New Full Service Interactive Group Focused on the U.S. Hispanic Market
02/06/2006
Mindshare announced the launch of a new interactive agency focused on the U.S. Hispanic market.
Advertising Campaigns: L’Oreal [2-A]
02/06/2006
Maybelline and Garnier are increasing the Hispanic advertising allocation in 2006.
Advertising Campaigns: L’Oreal
02/06/2006
Maybelline and Garnier are increasing their Hispanic advertising allocation in 2006.
Procter & Gamble Re-assesses its Hispanic Print Strategy
02/06/2006
ROI of FSI investments is low. P&G’s Hispanic custom publication discontinued publication nine months ago.
Sears’ Nuestra Gente on Hold
02/06/2006
Sears’ custom publication, Nuestra Gente (monthly, circ. 865,000, Spanish) has ceased distribution, raising questions over the magazine’s fate.