Hispanic Titles Lead Print Media Growth

The number of Hispanic publications increased more than any other category over the past 10 years, according to the latest edition of The Standard Periodical Directory, published by Oxbridge Communications .

Publications targeting Hispanics in the U.S. and Canada grew to 329 titles in 2006 from 124 titles in 1996, according to the directory which was released last week.

Of the 24 publications launched in 2004-2005, 2 were regional - Latino Perspective, which covers the Hispanic business community in Oregon and Tu Ciudad Los Angeles, a lifestyle magazine targeting Hispanic Angelenos. The rest were national, including LatinoU (formerly CarambaU) for college students, Iguana for children, Literal poetry magazine, Sports Illustrated Latino, Tu Dinero covering money management, and Fronteras de la Noticia in Kansas City, MO, a national newspaper distributed in 10 markets across the U.S. According to Deborah Striplin, Editorial Director of The Standard Periodical Directory, general interest mens' and womens' titles declined during the same period. Weddings, golf and interior design categories also experienced significant growth over the past ten years.

The Standard Periodical Directory includes 55,809 North American magazines, journals, newspapers, newsletters, directories and yearbooks, including 3,665 which are available exclusively online or via e-mail.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.