Changing Places

Hoy, the Spanish-language newspaper with daily editions in New York, Los Angeles and Chicago, named Julián Posada as General Manager for its Chicago edition, effective immediately. Posada will be responsible for the overall day-to-day operations of Hoy Chicago. This includes oversight of production, circulation, marketing and advertising sales. Posada will retain his current Hoy business development responsibilities. He has been with Tribune Company since 1993 holding various leadership roles in marketing, business development and advertising sales.

LATINTHRE3, an Interactive Agency that provides business services and solutions to the top Fortune 500 companies in the U.S. Hispanic and Latin America markets, announced today that it has appointed Christopher Hermes as its new Vice President of Client Services. Mr. Hermes, formerly a VP/Director, Marketing Strategy and Services at Modem Media (a Digitas company), will be spearheading the firm's Client Services group across all of its offices in the U.S. and Latin America. While at Modem Media Mr. Hermes led client teams and developed the strategic direction for several brands; including, Hewlett-Packard, General Motors, Intel, Schwab, Michelin, BFGoodrich and Uniroyal.

Edwin Batson, former Director of Marketing Research for the Los Angeles Times, has joined Scarborough to lead its newspaper custom research services. The attached press release contains additional information. For more information, please contact:

Editorial Televisa Internacional announced the appointment of Jorge Escasena as Publisher for the new Spanish-language monthly sports magazine, ESPN Deportes La Revista. With over 15 years of knowledge and expertise of working within the advertising industry, Mr. Escasena brings with him an extensive background in sales and media management. Prior to joining Editorial Televisa, Escasena was the VP of Advertising Sales for Gol TV Network, where he was responsible for developing their ad-sales revenue stream. Escasena has also worked with, HTV Music Channel, Gems International Television and Univision Networks. In addition, he was very instrumental in the expansion of the NBA programming and marketing properties throughout the Latin American and U.S. Hispanic regions. He has worked with top brands some of which include: Budweiser, Coca-Cola, Ford, Visa, McDonalds, Allstate, Winn-Dixie, Burdines, Toyota and Pepsi.

Latina Media Ventures (LMV) announced the promotions of two key executives, Beth Press and Tracey Rivera. Beth Press was promoted in January 2006 to SVP and CMO, and will remain Publisher of Latina magazine. She is now was responsible for overseeing all sales and marketing efforts at LMV. Tracey Rivera was promoted in January 2006 to the position of Associate Publisher of Latina Magazine.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.