Advertising Campaigns: Glazer’s Distributors

Glazer's Distributors -- one of the nation's largest distributors of fine wines, malts and spirits -- has expanded its relationship with Dallas-based Levenson & Hill Advertising to include efforts focusing on Texas' powerful Hispanic market. Building on a fully integrated marketing campaign, including a targeted mix of advertising, promotion and public relations, Glazer's will work with Levenson & Hill to further reinforce and expand its ability to connect with Hispanic consumers.

Legion Marketing
Headquartered in DFW since 1984, Levenson & Hill added offices in Denver and Mexico City by formalizing its relationship with its Hispanic Marketing Partner, Legion Advertising, in 2004.

Glazer's seeks to hone its marketing relationship within this key demographic group by leveraging Levenson & Hill's proven multi-cultural expertise and related capabilities in the Hispanic arena.

"I am excited with the enhanced strategic focus Levenson & Hill brings to the table," said Mike Maxwell, President of Glazer's Texas operations. "Their proven expertise in building brands and delivering messages through an award-winning media platform helps us tremendously. Adding their Hispanic expertise will help catapult us to the next level of strategic focus in reaching this critical consumer segment."


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.