Enlace Launches New Spanish-language Yellow Page Directory in Kansas

Enlace Spanish Yellow Pages, a Spanish-language Yellow Page publisher, announced the release of its new directory in Kansas City. Enlace offers the most up-to-date information to the Hispanic community and gives businesses a direct connection to this underserved population.

The Hispanic population in Kansas City increased 101% between 1990 and 2000 (US Census 2000). Enlace will reach the over 160,000 Hispanics in the Kansas City Area. Books are distributed strategically door-to-door in high density Spanish-speaking areas, at Hispanic festivals, sporting events and at drop points within the Hispanic communities it serves.

Enlace was established in December 2003 and is now present in 16 markets. Juan Reffreger, Vice President of Blue Equity, LLC, the parent company, explains. “Enlace provides not only directory information but also valuable resources such as real estate tips, health care information and explanation of immigration laws.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.