Experts demand more and better research. Will sports mag publishers shout gooool in 2006? Fronteras breaks new ground. English-language mags popular with Hispanics. Financial and Health ad categories poised to grow. Florida: How to buy media in Florida’s melting pot.
Archive for 01/01/2006
What defines good creative in the Hispanic market is the same as in any other market. And it’s often difficult to define. Everyone agrees that it cannot be reduced to specific design elements, colors or images. “The quickest way to offend any audience is to reduce it to a stereotype. No one will connect with a Hispanic audience by standardizing […]
Florida has the fourth largest Hispanic market in the U.S. And no one doubts that it is the most sophisticated. The high purchasing power of Hispanics and Latin Americans in Florida make the Sunshine state a very desirable market.
Magazines have the second highest penetration rate (41%) in the Hispanic market after TV (59%), followed by Radio (36%) and newspapers
Newspaper “Name Change Campaign” provides interesting Data…
NHD-Hispanic Ethnic Origins
It is imperative that print media vehicles increasingly reflect America’s diverse audiences in their publications
Really great Hispanic ads don't look Hispanic
Scholastic at Home
According to the study, important concepts of advertising targeting Hispanics are: family, identity, group over individual,belief in fate/nature.
Disney plans to target Hispanic consumers through a new custom publication set to launch in mid- to late
A media buyer study published by MPA and Ad Age revealed that 60.1% of the media buyers interviewed currently include Hispanic Magazines in their media plan.
With many general market publishers now publishing parenting magazines for Spanish-speaking audiences, the question of whether Hispanic parents have unique content needs compared to “Anglo” parents is more relevant than ever. The answer to this question i
Mark Lopez, publisher of AOL Latino, says there has been broad interest in online advertising across a number of industries for the past 18 months. “They’re all looking at the internet,” says Lopez. Fernando Rodriguez, CEO of Terra Networks, expects to continue to see growth in the automotive category. “Auto advertising grew a lot last […]
AP and MSN develop online Video Network
Book clubs are an essential part of most publishers’ marketing strategies, and children’s books are no exception. As more book publishers focus their efforts on reaching out to the Hispanic market, a growing number of direct marketing campaigns may follow
Comcast works hard to capture Hispanic viewers
Direct mailers fill Hispanic mailboxes
Direct Select Hispanic Mail