Direct mailers fill Hispanic mailboxes
According to list brokerage firm ParadyzMatera, last September and October 2005 were popular months for direct mail campaigns targeting Hispanics. Comcast ran two campaigns in Northern California (see page 32) promoting cable and high-speed Internet services.
Direct mail campaigns promoting Cingular wireless service and Prevention’s new Spanish-language book Ganele a la glucosa (Rodale) were mailed out to Hispanics last fall. Charitable organizations The March of Dimes and The National Shrine of St. Jude’s also ran Hispanic campaigns.
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