Issue 19. Q1 2006
01/01/2006
Experts demand more and better research. Will sports mag publishers shout gooool in 2006? Fronteras breaks new ground. English-language mags popular with Hispanics. Financial and
January 1, 2006
Really great Hispanic ads don’t “look” Hispanic
01/01/2006
What defines good creative in the Hispanic market is the same as in any other market. And it’s often difficult to define. Everyone agrees that it cannot
Will sports mag publishers shout gooool in 2006?
01/01/2006
Will sports mag publishers shout gooool in 2006?
Which English-Language Magazines are Hispanics reading?
01/01/2006
Among the top ten English magazines most read by Hispanics are two parenting magazines, two teen magazines and three women’s/fashion magazines.
Direct mail, FSIs or the Internet: What drives Hispanics to retail stores?
01/01/2006
Any big box retail chain executive will tell you that the Hispanic consumer is crucial to future growth. So finding the right way to connect with Hispanics through advertising and public relations activities is a top priority.
The Millard Group Introduces its First Hispanic Invoice and Statement Program
01/01/2006
The Millard Group Introduces its First Hispanic Invoice and Statement Program
Really great Hispanic ads don’t “look” Hispanic
01/01/2006
Really great Hispanic ads don't look Hispanic
Publishers at MPA Seminar Agree on Diversity
01/01/2006
It is imperative that print media vehicles increasingly reflect America’s diverse audiences in their publications
Newspaper “Name Change Campaign” provides interesting Data…
01/01/2006
Newspaper “Name Change Campaign” provides interesting Data…
MPA Hispanic Summit: Publishers and Advertisers Tout the Virtues of Magazines
01/01/2006
Magazines have the second highest penetration rate (41%) in the Hispanic market after TV (59%), followed by Radio (36%) and newspapers
Media Buyers use Print to Target Sophisticated Spanish-Speaking Floridians
01/01/2006
Florida has the fourth largest Hispanic market in the U.S. And no one doubts that it is the most sophisticated. The high purchasing power of Hispanics and Latin Americans in Florida make the Sunshine state a very desirable market.
Getty Images Studies Advertising Targeting Hispanics
01/01/2006
According to the study, important concepts of advertising targeting Hispanics are: family, identity, group over individual,belief in fate/nature.
Disney to Launch New Custom Publication
01/01/2006
Disney plans to target Hispanic consumers through a new custom publication set to launch in mid- to late
2006.
Comcast works hard to capture Hispanic viewers
01/01/2006
Comcast works hard to capture Hispanic viewers