Direct Marketing: New Hispanic Lists
Spanish Radio Listeners
Description: Listeners to Spanish-language radio stations. Enjoy radio broadcasts in their native language. Music ranges from oldies to traditional, regional and popular tunes. Also listen to the news, sports, weather, traffic and call-in programs.
Of Interest to: Music record merchandisers, General merchandisers
Quantity: 3.4 million universe, postal addresses, phone numbers, age, income, children
Contact: Market Street Lists, www.marketstreet.com
Scholastic at Home
Description: 100% direct response-generated Spanish-speaking members who purchase children's books and other related products for their families.
Of Interest to: Book clubs, Publishers, General merchandisers
Contact: List Services, www.listservices.com
Description: Young, hip audience of Spanish-speaking prospects. Hispanic women with a median age of 34 and a median household income of U.S. $39,000.
Of Interest to: Marketers of books, electronics, computer supplies, apparel, gifts, collectibles, fundraisers, credit cards, and insurance
Quantity: 258,852 active paid subscribers
Contact: 21st Century Marketing, www.21stCenturymarketing.com
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