Direct Mailers Fill Hispanic Mailboxes

According to list brokerage firm ParadyzMatera, last September and October 2005 were popular months for direct mail campaigns targeting Hispanics.
Comcast ran two campaigns in Northern California promoting cable and high-speed Internet services. Direct mail campaigns promoting Cingular wireless service and Prevention's new Spanish-language book Ganele a la Glucosa (Rodale) were mailed out to Hispanics last fall. Charitable organizations The March of Dimes and The National Shrine of St. Jude's also ran Hispanic campaigns.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.