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Awards: Carmen’s Cupones (SAMY Salon Systems) and Jardon & Howard Technologies

Direct Mailer Carmen’s Cupones and its advertiser SAMY Salon Systems won the 4th Annual Latino Marketing Awards.

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Carmen's Cupones shared the spotlight with SAMY Salon Systems, an advertiser in Carmen's, as the winner in the category of Advertising, “Ongoing Product Cosmetics Campaign at the 4th Annual Latino Marketing Awards. The award was received on behalf of SAMY by Carmen's Founder and President, Mr. Shayne Walters.

“We've worked very hard to create a successful program that would allow advertisers to reach millions of Hispanic households nationwide with each mailing, for as little as four cents per household. We are happy to hear the success stories that our clients bring to us everyday. Client's like SAMY, GEICO, General Mills and STAPLES, have been able to see a significant ROI from their advertising in Carmen's,” Walters added.

The Carmen's program reaches millions of Hispanic homes per mailing in 11 states and in the top 17 U.S. Hispanic markets. It arrives in a 6 x 9 flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.

James E. Jardon of Jardon & Howard Technologies Inc was announced as the winner of the third annual Best in Business Award, by Hispanic Trends, a joint publication of Hispanic Publishing Associates and the United States Hispanic Chamber of Commerce, in Washington D.C. With projected revenue of $110 million this year, Jardon & Howard Technologies Inc. is a leader in multimedia, internet development and video productions for training and marketing for both the government and commercial markets, as well as providing construction and staffing services. Sprint Nextel has been the title sponsor of the “Best in Business Award” since its inception.

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