Casa y Hogar Launches
Home and lifestyle magazine Casa y Hogar launched last week. Advertisers in the first issue include Allstate Insurance, General Motors and Armstrong Floors.
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Home and lifestyle magazine Casa y Hogar launched last week. Advertisers in the first issue include Allstate Insurance, General Motors and Armstrong Floors.
Texas newspaper chain Rumbo partners with Ingrid Hoffmann.
Diario Latino launched a strategic campaign for its name change.
Direct Mailer Carmen’s Cupones and its advertiser SAMY Salon Systems won the 4th Annual Latino Marketing Awards.
Fronteras, the weekly Spanish-language newspaper co-produced by Universal Press Syndicate and Danilo Black in Mexico, started distribution in several California East Bay communities and in Naples (Florida) this week.
December 8th Holiday direct mail drop in Los Angeles. New sponsorships for 2006.
On why print CPMs are dropping. The business case for targeting a diverse audience.