People en Español Partners with Kraft to Create Exclusive Holiday Entertaining Issue
People en Español, the top ranked Hispanic magazine by ad revenues ($26,150,904 for January-September 2005) and Kraft Foods Global Inc., which spent a little over $1.5 million on Hispanic magazine advertising during the same period, announced their collaboration on a celebrity-focused, holiday entertaining issue for People en Español subscribers. The 68-page, single-sponsor publication will be mailed out this week and will feature holiday-themed parties, recipes, gift ideas and fashions from Hispanic celebrities and their families. Entertainment Tonight correspondent Carlos Ponce and his family will be featured on the cover. Other celebrities include Univision's Lili Estefan, Telemundo's Maria Celeste, and music producer Emilio Estefan, among others.
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