According to a new study by the Latino Print Network, newspaper, magazines and other print media vehicles targeting Spanish-speaking audiences had combined advertising revenues of US$ 1.235 billion in 2004.
La Voz, a weekly Spanish language publication in Arizona, announced the launch on November 12 of La Voz Fin de Semana, a new weekend home-delivered edition.
Cuatro Media will launch Fox Sports Total, a biweekly national sports magazine.
Magazine Publishers of America conducted its first Hispanic Magazine Summit in Puerto Rico last weekend. Around 100 executives from advertising agencies, national advertisers, publishing and research companies participated in the event.
Media buyers from Johnnie Walker, Mc Donald’s, General Motors and P&G present at MPA’s Hispanic Magazine Summit noted what type of magazines and what offerings they would like to see more of.
Media buyers from General Motors, Mc Donald’s, Johnnie Walker and P&G present at MPA’s Hispanic Magazine Summit noted what type of magazines and what offerings they would like to see more of.
Al Borde, the Latin Alternative Entertainment Newspaper in L.A., which features entertainment news and stories, recently went national and expanded its distribution to 16 different cities and markets across the U.S.
Al Borde, the Latin Alternative Entertainment Newspaper in L.A., which features entertainment news and stories, recently went national and expanded its distribution to 16 different cities and markets across the U.S. Read more.
Fronteras, the weekly Spanish-language newspaper co-produced by Universal Press Syndicate and Danilo Black in Mexico, was recently introduced in several East Bay communities by the Contra Costa Times.
Hearst Magazines Tu Vida plans to increase the distribution of the insert up to 400,000 issues by the end of 2006. Heavy interest comes from advertisers in the Cosmetics, Personal Care products and Automotive categories.