Changing Places

Ana Gonzalez joined Editorial Televisa as the new marketing Manager Communications Manager. She replaces Linda Rodriguez. Rodriguez will now oversee Televisa's circulation marketing activities.

Meredith Corporation announced that Irene B. Broderick has been named National Sales Manager for Ser Padres magazine. Since 2002, Broderick has held the position of account manager for Parents magazine. She has also held sales positions at Better Homes and Gardens and Men's Fitness. Her agency experience includes stints as a media planner at Scali, McCabe, Sloves, Inc. and Backer Spielvogel Bates, Inc., respectively.

Rene Rodriguez has been hired as general manager of El Sentinel (Tribune Corp. free, weekly, circ. 62,000). El Sentinels is Orlando Sentinel Communications' weekly Spanish-language newspaper. Rodriguez previously was a partner of the Company of Entertainment Marketing, a Miami firm where he also served as director of entertainment sales. Rodriguez, 45, will manage the overall performance of El Sentinel, overseeing sales and marketing operations. Orlando Sentinel Communications also publishes the Orlando Sentinel.

Hispanic Communications Network (HCN) named Carlos Alcazar as President. He will oversee the company's growth in the TV, custom publishing and internet markets. Hispanic Communications Network is a media campaign producer centering on the Latino market. Carlos was previously VP of a Pearson plc company.

Publicitas LHM has hired Jerald Levenson as national sales executive for the Texas market, based in Dallas.


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