Changing Places [14-A]
10/10/2005
Ana Gonzalez, Irene B. Broderick, Rene Rodríguez, Carlos Alcazar, Jerald Levenson.
October 10, 2005
Hoy Expands Weekend Home-Delivery Product in Los Angeles…
10/10/2005
Hoy, the Spanish-language newspaper with daily editions in New York, Los Angeles and Chicago, announced the expansion of its weekend product Fin de Semana into the Los Angeles market, beginning November 5th.
Citigroup and American Airlines Win Hispanic Category of ATHENA Awards
10/10/2005
For the first time NAA's ATHENA (Awards to Honor Excellence in Newspaper Advertising) competition included a multicultural category this year. Hispanic Print advertising campaigns by Citigroup and American Airlines won awards.
Changing Places
10/10/2005
Ana Gonzalez, Irene B. Broderick, Rene Rodríguez, Carlos Alcazar, Jerald Levenson.
What Conditions Need to be in Place to Launch a Successful Spanish-language Publication?
10/10/2005
A roundtable with publishers.
Publicitas LHM and Partner Newspapers Introduce “Comida Buena y Saludable” and “Buena Salud”
10/10/2005
Industry-focused special features to offer promotional opportunities to food and health advertisers.
EPMG Announces Completion of Hispanic Newspaper Report and Nationwide Audit of Hispanic Publications
10/10/2005
Half of the participants cite Hispanic newspapers as their primary vehicle for local community news and over 77% purchase products or services from ads in local newspapers.
Advertising Campaigns: P&G’s Pantene Anti-Sponge
10/10/2005
Procter & Gamble is boosting its Hispanic hair care products lineup.