Changing Places [14-A]
Ana Gonzalez, Irene B. Broderick, Rene Rodríguez, Carlos Alcazar, Jerald Levenson.
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Ana Gonzalez, Irene B. Broderick, Rene Rodríguez, Carlos Alcazar, Jerald Levenson.
Hoy, the Spanish-language newspaper with daily editions in New York, Los Angeles and Chicago, announced the expansion of its weekend product Fin de Semana into the Los Angeles market, beginning November 5th.
For the first time NAA's ATHENA (Awards to Honor Excellence in Newspaper Advertising) competition included a multicultural category this year. Hispanic Print advertising campaigns by Citigroup and American Airlines won awards.
Ana Gonzalez, Irene B. Broderick, Rene Rodríguez, Carlos Alcazar, Jerald Levenson.
A roundtable with publishers.
Industry-focused special features to offer promotional opportunities to food and health advertisers.
Half of the participants cite Hispanic newspapers as their primary vehicle for local community news and over 77% purchase products or services from ads in local newspapers.
Procter & Gamble is boosting its Hispanic hair care products lineup.