Hearst Magazines will publish a special lifestyle supplement for young Hispanic women called Tu Vida. The company will polybag 350,000 copies with select November subscriber issues of Cosmopolitan, Good Housekeeping, Harper's Bazaar, Marie Claire, O, The Oprah Magazine and Redbook.
Tu Vida will cover fashion, beauty, food, home and celebrities in English. Hearst plans to publish one issue this year and at least two next year but does not have formal plans to launch a traditional magazine in the Hispanic market. The 52-page title carries advertising from Procter & Gamble, L'Oreal, Chevrolet and Allstate.
