Impremedia’s Golazo 2006! Entices National Advertisers
Golazo 2006!, the series of editorial supplements and the stand-alone magazine focused on the FIFA 2006 World Cup published by ImpreMedia, is targeting several major national advertising categories.
“The categories of advertisers we believe will be the best fit for our Golazo! 2006 World Cup print marketing program are automotive; all consumer packaged goods, including liquor and beer companies; national retail; telecommunications; financial services; entertainment and media, and travel,” Francisco Lozano, Sales Development Director of Impremedia, tells Portada®.
”Golazo 2006! is the name of ImpreMedia's overall 2006 World Cup program. The supplement series, 10 in total, will be inserted in each of our three newspapers, La Opinión (LA), La Raza (Chi) and El Diario La Prensa (NY). The total circulation is approximately 426,000. The magazine will also be inserted into each newspaper. As of now we are looking at possibly inserting the magazine into Contigo, our new Sunday residential newspaper starting in October 2005. We are also exploring the possibility of including distribution in additional markets.” Lozano concludes.
"Golazo 2006!" is anchored by a series of ten editorial supplements focused on the FIFA 2006 World Cup, with programs running concurrently in Los Angeles' La Opinión, El Diario La Prensa in New York and Chicago's La Raza.
...and stand-alone magazine.
Leveraging it's editorial expertise, ImpreMedia will for the first time create a glossy, stand-alone magazine that will highlight each of the past 17 World Cups and its heroes and be distributed in multiple markets throughout the country next spring.
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