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  • MercadoBilingueto roll out new editions in 2006
  • In-flight magazines, an advertisers dream…
  • Automotive: Car manufacturers increase print ad targeting Hispanics, shy away from newspapers
  • Wanted: Service oriented information to help Spanish-speakers succeed in the U.S. 
    • Directos (Direct Marketing)

      • Insert media gains popularity as a Hispanic marketing tool
      • Madison Direct introduces ride-along program in Verizon New Movers flip book 
      • Spanish-language paid search, the hidden gem

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