Spanish-language catalogs

Innovativa mailed a general merchandise Spanish-language catalog last April. The catalog has a price of US$2 to create perceived value. It offers general merchandise goods. Sources at Innovativa did not want to provide any information. There are very few Spanish-language catalogs. One of the few publishers of catalogs is Hewlett-Packard. Last January it began mailing English- and Spanish-language catalogs to more than 10,000 Hispanic business owners. The catalogs were distributed based on company size, geography, and projected IT expenses. Hewlett-Packard's team conducted briefings as to the content and look and feel of the Spanish-language catalogs, but the actual translations and execution was done by an outside agency.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.