Some like to read in English

The Dallas/Ft. Worth Latino Trendline study conducted by Rincon & Associates provides interesting information about the media consumption habits of Dallas/Ft. Worth Latinos. According to the study, despite the abundance of Spanish-language newspapers, Latinos are not planning to abandon their readership of English-language newspapers. When asked which newspaper they expected to be their primary newspaper over the next 12 months, Latinos chose the Dallas Morning News (29%), the Star-Telegram (11%), Diario La Estrella (11%), and Al Dia (9%). Television audiences for network news remains highly segregated. For news in general, over three-quarters (77%) of native-born Latinos viewed English-language networks, while nearly nine in ten (87%) foreign-born Latinos viewed Spanish-language networks.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.