Letters and Corrections

The July 11th (www.portada-online.com) piece on Foley's advertising campaign lacked credibility and accuracy. Your publication stated that we do not advertise in Spanish-language publications at this time. Our Latino and Spanish-speaking customers are extremely important to Foley's. That's why we currently buy advertising in Spanish-language publications in Houston, Dallas/Ft. Worth, El Paso, San Antonio and Austin. Additionally, we buy print advertising in Nuevo Laredo, Reynosa, Monterrey and Juarez, as well as Spanish-language broadcast in Houston, El Paso, San Antonio, McAllen, Laredo and Mexico. As for your final paragraph, at this time we are not a Federated department store. Foley's is still operating under the May Company.
Liz Embry, Manager -- Public Relations Foley's

  • In “Changing Places” (page 8, Portada® No. 16, June/July 2005) the name of the publisher of Diario La Estrella was incorrectly reported as Javier Sedeno. The correct name is David Sedeño. In the article “Mundo Hispánico-AJC to test pilot ad-sales project” (page 9, Portada® No. 16, June/July 2005) Alex Taylor's title was incorrectly reported as vice president of business development. Alex Taylor's actual title is vice president and business manager of The Atlanta Journal-Constitution.
  • In the article “Marketers integrate print and online channels to target Hispanics,” the name of the president of Lakeside Marketing was incorrectly spelled. The correct spelling is Jim Mahoney.

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