Strong Newsstand Sales Growth of Spanish-language Magazines

According to the Audit Bureau of Circulations Fas-Fax report, Editorial Televisa's Cosmopolitan en Español drove newsstand sales up 80.5% during the first half of 2005. Conde Nast Publications' Glamour en Español's newsstand sales rose 65.4%; and Latina magazine revved up single-copy sales by 57.6%. The ABC data compares circulation and newsstand sales during the first six months of 2005 with the same period of 2004.

It has to be taken into account that these Spanish-language publications are growing from a relatively low base compared to general market publications. The largest of the publications cited above, Latina, has total paid circulation of 297,447, but Glamour en Espanol has just reached 72,242. The newsstand sales/total sales ratio for Hispanic magazines tends to be higher than the one for general market publications.

Decline for newsweeklies
In the mature newsweekly field, Time fell 3.4% at the newsstand while posting a 0.6% rise in subscriptions, for a 0.4% overall increase to 4.1 million. At Newsweek, part of the Washington Post Co., single-copy sales sank 14%, but subscriptions rose 2.5% and total paid circulation grew 1.8% to 3.2 million. U.S. News & World Report's newsstand sales fell 16.6%, subscriptions eked out a 0.6% increase and total circulation remained flat at 2 million.

The newsstand struggles for traditional women's service magazines continued across the category, with the exception of Meredith's Ladies' Home Journal, where single-copy sales increased 5.3%.

Elsewhere, magazines showing momentum included Hachette Filipacchi Media U.S.'s ElleGirl, where newsstand sales rose 23.3%; Conde Nast's Wired, which improved at the newsstand by 16.7%; National Geographic Adventure, where newsstand sales rose 8.9%; the independent shelter book Dwell, with newsstand sales up 36.5%.


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Editorial Staff @portada_online

Portada Staff

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