Changing Places [7-A]
David Taggart, Guillermo Plehn, Ernesto Cervantes, Adriana Dominguez, Michael Miller, Federico Callegari, Josefina Duran, Danilo Alvarez, Matt Neidl…
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David Taggart, Guillermo Plehn, Ernesto Cervantes, Adriana Dominguez, Michael Miller, Federico Callegari, Josefina Duran, Danilo Alvarez, Matt Neidl…
According to a recent study by BIGresearch, a higher percentage of African Americans and Hispanics than Whites say new media have an influence on their purchase decisions.
ALMA a new monthly magazine connecting with upscale U.S. Hispanics making its debut in October, has reached an agreement to assign its national advertising sales responsibilities to Publicitas-LHM.
David Taggart, Guillermo Plehn, Ernesto Cervantes, Adriana Dominguez, Michael Miller, Federico Callegari, Josefina Duran, Danilo Alvarez, Matt Neidl…
The weekly Spanish language financial supplement Bloomberg Negocios is currently in discussions with potential carrier papers to expand circulation in both the U.S. Hispanic and Latin American markets.
Todobebé announced an integrated marketing program that includes direct mail, Internet (www.todobebe.com), new TV personalities, and events all tied to serving the Los Angeles Hispanic market.
Kmart launched its new back-to-school campaign with original television and radio commercials. The campaign does not have any print and direct mail components.