Changing Places [7-A]
08/08/2005
David Taggart, Guillermo Plehn, Ernesto Cervantes, Adriana Dominguez, Michael Miller, Federico Callegari, Josefina Duran, Danilo Alvarez, Matt Neidl…
August 8, 2005
New Media, a Powerful Ad Vehicle to Reach Hispanics
08/08/2005
According to a recent study by BIGresearch, a higher percentage of African Americans and Hispanics than Whites say new media have an influence on their purchase decisions.
Publicitas-LHM Becomes National Ad Sales Arm of ALMA Magazine
08/08/2005
ALMA a new monthly magazine connecting with upscale U.S. Hispanics making its debut in October, has reached an agreement to assign its national advertising sales responsibilities to Publicitas-LHM.
Changing Places
08/08/2005
David Taggart, Guillermo Plehn, Ernesto Cervantes, Adriana Dominguez, Michael Miller, Federico Callegari, Josefina Duran, Danilo Alvarez, Matt Neidl…
Bloomberg Negocios plans to expand in U.S. Hispanic and Latam markets
08/08/2005
The weekly Spanish language financial supplement Bloomberg Negocios is currently in discussions with potential carrier papers to expand circulation in both the U.S. Hispanic and Latin American markets.
DirecTV Sponsors Todobebé /ADVO Direct Mail Drop in Los Angeles
08/08/2005
Todobebé announced an integrated marketing program that includes direct mail, Internet (www.todobebe.com), new TV personalities, and events all tied to serving the Los Angeles Hispanic market.
Kmart New Back-to-School Ad Campaign
08/08/2005
Kmart launched its new back-to-school campaign with original television and radio commercials. The campaign does not have any print and direct mail components.