Toda Mujer sold to Healthspring Communications
Profile Pursuit, a London based publishing company, sold its US magazines Toda Mujer and Every Woman to Healthspring Communications. Healthspring Communications bought the group for 584,000 British pounds. "Profile Media Group has now been released from guarantees of US$ 1m in respect of the PPI's banking facilities and a rent deposit of $208,000," said Profile Media in a statement.
The company's US division generated made a loss of 688,640 punds in the 12 months to June 2004. Profile Pursuit said that after completion of the transaction its activities will be solely based in the UK.
Toda Mujer, a twice yearly women's health magazine for Latinas, was launched in December 2003 by Profile Pursuit Inc., a subsidiary of Profile Media Group, a London based media group that specializes in custom publishing. Toda Mujer, published in June and December, provides Latina patients with research- and practice-based information about women's health.The rate base of Toda Mujer is 500,000 (controlled circ., ABC audit pending). Toda Mujer is the Spanish-language edition of Every Woman, although more than 50% of its content is original. A full page advertisement in the two annual issues –advertisers are required to place ads at least twice a year – costs US $68,000 (CPM US $68).
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